Mario Olckers

Why Social Media Will Fail in South Africa

Friday, July 18th, 2008

I stumbled on a very interesting post which is an elaboration on Tuesday's theme, entitled The Internet's Hierarchy Of Needs. The author also superimposes Maslow's Hierarchy of Basic Needs on the internet. As we can see, at the very base of the pyramid is 1. Existence needs: The most basic ...

Posted in Web 2.0, activism, africa, blogging, business, citizen journalism, community, computers, culture, information, internet, marketing, mobile service providers, network, networking, online activism, political, political philosophy, social networking, south africa, technology, web, wordpress | Comments

Maslow’s hierarchy of needs and Social Media Strategy in South Africa

Tuesday, July 15th, 2008

I came across a very insightful post over at Experience: The Blog where the author uses Maslow's hierarchy of needs to tease out some of the reasons for online behaviour, in this case why people join online communities. It is a very good analysis of the motivations behind people's behaviour ...

Posted in Web 2.0, activism, africa, art of war, blogging, business, citizen journalism, community, computers, consciousness, culture, del.icio.us, digg, facebook, friends, indigenous peoples, networking, online, online activism, patterns in nature, philosophy of mind, political, political philosophy, share, social networking, south africa, technology, tribal peoples, web | Comments