Mario Olckers

A 50 Ways Mashup between Chris Brogan and Jeremiah Owyang

Tuesday, July 15th, 2008

Two of the web's foremost commentators and thought leaders in the social media space, Chris Brogan and Jeremiah Owyang, has teamed up to bring us an awesome list of 50 checkpoint items to accomplish when augmenting our online marketing strategies. Chris has his original post up here. At the suggestion ...

Posted in Web 2.0, blogging, business, information, internet, marketing, networking, online, share, social, social networking, technology, tips | Comments

Maslow’s hierarchy of needs and Social Media Strategy in South Africa

Tuesday, July 15th, 2008

I came across a very insightful post over at Experience: The Blog where the author uses Maslow's hierarchy of needs to tease out some of the reasons for online behaviour, in this case why people join online communities. It is a very good analysis of the motivations behind people's behaviour ...

Posted in Web 2.0, activism, africa, art of war, blogging, business, citizen journalism, community, computers, consciousness, culture, del.icio.us, digg, facebook, friends, indigenous peoples, networking, online, online activism, patterns in nature, philosophy of mind, political, political philosophy, share, social networking, south africa, technology, tribal peoples, web | Comments

Morphic resonance, (mistaken) IP infringement and how to build a web app in four days…!

Saturday, July 5th, 2008

TechCrunch has a story up about the ins-and-outs of building a web application in three four days with little to no money. These days with open source tools and web-two-point-owe type open APIs and frameworks, it is easy for a dedicated team of developers, designers and PR/marketing people to bring ...

Posted in Web 2.0, africa, aggregation, blog, blogging, business, community, culture, internet, microsoft, programming, social networking, south africa, technology, web | Comments

Of Rats, Mice and cultural dissonance: Marketing to Chinese in the Year of the Rat

Friday, January 25th, 2008

A lot has happened this past week that could possibly be construed as newsworthy, so here are a couple of things that caught my attention as it was streaming past my consciousness: - The Twittersphere (tm) has been abuzz with the MacWorld Expo and Steve Jobs' keynote clogging up the ...

Posted in Blogroll, Web 2.0, africa, blogging, business, community, culture, hogsback, information, internet, marketing, publishing, south africa, technology, tips, tourism, twitter, wordpress | Comments

Twitter, Google, Facebook -Social Networks Join Hands to Help Make the World a Better Place | The Daily Galaxy: News from Planet Earth & Beyond

Saturday, January 19th, 2008

Twitter, Google, Facebook -Social Networks Join Hands to Help Make the World a Better Place | The Daily Galaxy | News from Planet Earth and Beyond The Daily Galaxy, one of my all-time favourite websites, has a story about three big web giants, who has started an initiative where their ...

Posted in Web 2.0, africa, community, culture, facebook, google, hogsback, information, internet, online, social networking profiles, south africa, technology, twitter, wordpress | Comments