Matt Mullenweg announced the early release of WordPress 2.6 on the WordPress blog one month ahead of schedule. Here is a video that runs us through the most noteable new features and improvements.

Two of the web’s foremost commentators and thought leaders in the social media space, Chris Brogan and Jeremiah Owyang, has teamed up to bring us an awesome list of 50 checkpoint items to accomplish when augmenting our online marketing strategies. Chris has his original post up here. At the suggestion of one of the comments from @jonburg , Jeremiah has gone ahead and broken up the list nicely into 5 social computing objectives as defined by Forrester Research, where Jeremiah is a senior analyst.

Chris Brogan http://www.chrisbrogan.com

I will now shamefully reproduce the list here after having given due credit and linking to the original authors ‘ posts above. First to Chris Brogan for producing the list, and second to Jeremiah for organizing it for us according to the 5 social computing objectives. In the spirit of sharing with proper attribution, I don’t think either of them will mind too much

Listening: Gleaning market and customer insight and intelligence

10. Build sentiment measurements, and listen to the larger web for how people are talking about your customer.
11. Learn which bloggers might care about your customer. Learn how to measure their influence.
14. Build conversation maps for your customers using Technorati.com , Google Blogsearch, Summize, and FriendFeed.
21. Collect case studies of social media success. Tag them “socialmediacasestudy” in del.icio.us.
25. Search Summize.com for as much data as you can find in Twitter on your product, your competitors, your space.
32. Make WebsiteGrader.com your first stop for understanding the technical quality of a website.
33. Make Compete.com your next stop for understanding a site’s traffic. Then, mash it against competitors’ sites.
34. Learn how not to ask for 40 pieces of demographic data when giving something away for free. Instead, collect little bits over time. Gently.
38. Track your inbound links and when they come from blogs, be sure to comment on a few posts and build a relationship with the blogger.
39. Find a bunch of bloggers and podcasters whose work you admire, and ask them for opinions on your social media projects. See if you can give them a free sneak peek at something, or some other “you’re special” reward for their time and effort (if it’s material, ask them to disclose it).

Talking: Engaging in a two way discussion to get your message out (and get messages in)

2. Build blogs and teach conversational marketing and business relationship building techniques.
5. Create informational podcasts about a product’s overall space, not just the product.
8. Check out Twitter as a way to show a company’s personality. (Don’t fabricate this).
9. Couple your email newsletter content with additional website content on a blog for improved commenting.
13. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw.
19. Experiment with the value of live video like uStream.tv and Mogulus, or Qik on a cell phone.
23. Explore distribution. Can you reach more potential buyers/users/customers on social networks.
24. Don’t forget early social sites like Yahoogroups and Craigslist. They still work remarkably well.
26. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed.
28. Turn your blog into a mobile blog site with Mofuse. Free.
30. Ensure you offer the basics on your site, like an email alternative to an RSS subscription. In fact, the more ways you can spread and distribute your content, the better.
40. Learn all you can about how NOT to pitch bloggers. Excellent resource: Susan Getgood.
41. Try out shooting video interviews and video press releases and other bits of video to build more personable relationships. Don’t throw out text, but try adding video.
44. Experiment with different lengths and forms of video. Is entertaining and funny but brief better than longer but more informative? Don’t stop with one attempt. And try more than one hosting platform to test out features.

Jeremiah Owyang http://www.web-strategist.com

Energizing: Letting your customers tell your prospects on your behalf (viral, word of mouth)

1. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
3. For every video project purchased, ensure there’s an embeddable web version for improved sharing.
4. Learn how tagging and other metadata improve your ability to search and measure the spread of information.
12. Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases.
36. Help customers and prospects connect with you simply on your various networks. Consider a Lijit Wijit or other aggregator widget.
47. Spread good ideas far. Reblog them. Bookmark them. Vote them up at social sites. Be a good citizen.

Supporting: Getting your customers to self-support each other

6. Build community platforms around real communities of shared interest.
7. Help companies participate in existing social networks, and build relationships on their turf.
15. Experiment with Flickr and/or YouTube groups to build media for specific events. (Marvel Comics raised my impression of this with their Hulk statue Flickr group).
18. Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Example: what Jeremiah Owyang did for Hitachi Data Systems.
29. Learn what other free tools might work for community building, like MyBlogLog.
35. Remember that the people on social networks are all people, have likely been there a while, might know each other, and know that you’re new. Tread gently into new territories. Don’t NOT go. Just go gently.
37. Voting mechanisms like those used on Digg.com show your customers you care about which information is useful to them.

Embracing: Building better products and services through collaboration with clients

31. Investigate whether your product sells better by recommendation versus education, and use either wikis and widgets to help recommend, or videos and podcasts for education.
50. Use the same tools you’re trying out externally for internal uses, if that makes sense, and learn about how this technology empowers your business collaboration, too.

Strategy, Training, and Planning
Many of these aren’t directly social media tactics, but they are great rules of thumb.

16. Recommend that your staff start personal blogs on their personal interests, and learn first hand what it feels like, including managing comments, wanting promotion, etc.
17. Map out an integrated project that incorporates a blog, use of commercial social networks, and a face-to-face event to build leads and drive awareness of a product.
20. Attend a conference dealing with social media like New Media Expo, BlogWorld Expo, New Marketing Summit (disclosure: I run this one with CrossTech), and dozens and dozens more. (Email Chris for a calendar).
22. Interview current social media practitioners. Look for bridges between your methods and theirs.
27. Consider the value of hiring a community manager. Could this role improve customer service? Improve customer retention? Promote through word of mouth?
42. Explore several viewpoints about social media marketing.
43. Women are adding lots of value to social media. Get to know the ones making a difference. (And check out BlogHer as an event to explore).
45. Work with practitioners and media makers to see how they can use their skills to solve your problems. Don’t be afraid to set up pilot programs, instead of diving in head first.
46. People power social media. Learn to believe in the value of people. Sounds hippie, but it’s the key.
48. Don’t be afraid to fail. Be ready to apologize. Admit when you’ve made a mistake.
49. Re-examine who in the organization might benefit from your social media efforts. Help equip them to learn from your project.

I came across a very insightful post over at Experience: The Blog where the author uses Maslow’s hierarchy of needs to tease out some of the reasons for online behaviour, in this case why people join online communities. It is a very good analysis of the motivations behind people’s behaviour and set me thinking about the online social media scene in South Africa and why companies who engage in online social media campaigns may be jumping the gun a bit.

South Africa is still in a very fragile state of uneasy equilibrium socio-politically, nearly fifteen years after the end of apartheid the overall majority of the black population is not very much better off than before the end of apartheid in 1994. Economically, the majority of the country’s wealth still are controlled by a small minority of predominantly white people, the reasons and dynamics for such a state of affairs which falls outside the scope of our present conversation. The result is that when it comes to information technology and the ecosystem around ICT tools, we still have a very unequal distribution of access to these modalities. In other words, the average black student or child still does not have access to computing resources and their parents still are not in a position to afford a computer; most of the time they are still struggling to just provide in the basic needs like proper housing and enough food on the table in the face of a struggling economy and rising fuel and food prices.

When one speaks of social media, you are thus speaking, in a South African context, of a small minority of predominantly white geeks and geekettes with an odd sprinkling of Coloured, Black and Indians thrown in who are leading the conversation and an incestuous in-clique parrotting and echoing each other’s blogs and blog posts. Recently a furore broke out when one freelance journalist made a list of the prominent figures in the South African blogosphere and almost all of them turned out to be white. One coloured blogger quickly reacted with a counter-list of non-white South African “Web 2.0″ personalities and his post was severely criticized by many on the “white list” as being divisive and hurting those he mentioned on the list. How exactly it would hurt them I could not imagine, I suppose all the white boys would fort up and keep the business and the action within the in-clique and ignore completely anything that any of these “troublesome” coloureds have to say…?

The point is, social media and social media marketing and social media strategy is an almost pointless pursuit for businesses in South Africa when the same small group of people who are also the same group who got the contracts to develop these sites, now have to go around and stir up their small, limited circle of friends to go and see what Company A or B has put up and comment there or add a digg, or del.icio.us bookmark or in South Africa’s case Muti or Laaik.it or Amatomu or Afrigator. Once anyone has put anything up and he goes: “hey guys go look at my post” a small number of his/her buddies will rush over and throw two cents worth of “nice post, keep at it” into the comments collection-box and be on their merry way to look at the next shiny little pebble on the internet highway.

When it comes to companies releasing press releases about new products/programs or initiatives they are launching, we are stuck in the old top-down hierarchical mentality of wanting to control the message and releasing stiff, formal templated media releases that does not contain anything with a potential of going viral or being worthy of being shared with your friends on Facebook. The Vodacom animated meerkat is a much despised brand property on Facebook where there is actually a group called “I fucking hate the animated meerkat from Vodacom” with 15,642 (South African) members.

Some of the bigger media companies have in-house “social media experts”, mostly web development geeks who saw potential in this new frontier opening up and all sorts of “consultants” offering “New Media and Social Media Strategy” services for exorbitant fees. Most of these consultants are based in closed in-clique centres like Johannesburg and Cape Town where most of the action is happening and the market is so small that there is usually stiff competition from the same group of individuals for the available social media gigs. This then inevitably leads to some behind-the-scenes intrigue and gossip mongering and trying to keep it “within the family”.

This means that in a South African context where an incompetent and corrupt government alliance are failing all it’s people, every community is closing in on itself and protecting it’s own and being very protective of the available small pieces of pie going around. The hierarchy of needs that Maslow talks about thus comes into play with people who have access to technology and the education enabling them to wield that technology adequately and competently, keeping it to themselves in order to remain ahead of the pack in the African bush. You then find a situation like you have at present in the online Web 2.0 South African zoo, those who have been benefitting from apartheid through privileged education and upbringing and access to good education and resources banding together only with those from similar privileged backgrounds.

Everyone else is not “worthy” and it is not their problem or their concern why “these people” aren’t educated or sophisticated enough, it’s been fifteen years of Affirmitive Action and BEE after all! We thus see a very vicious racism rearing it’s head where the Australian passports and emigration visas are being dusted off and old Afrikaner Boer generals are nostalgically praised in popular culture to signal a return to the “good old days” if only in spirit and not in the everyday reality.

My point in waffling on like this? People form communities around common and shared interests. Many of the small minority of active participants in the South African blogosphere or Web 2.0 scene share only one thing: being white and their parents having benefitted from the previous apartheid regime. They are thus the custodians of the old wealth and the old ways and are doing everything to protect their position of privilege from being usurped by pretentious nouveau-riche blacks who wants to overrun and nationalize everything in sight. Recent political developments like the ANC youth league president threatening with killing for the very unsuitable presidential candidate does not exactly help in easing their fears.

So social media strategy and social media marketing online in South Africa is only existent for a small minority of privileged white geeks and their equally small potential white and privileged audience who might be enticed into visiting a site and leaving a comment or sharing it on a social bookmarking site. The rest of the population do not have computers, many access these sites from work or school or university and then only to check the odd e-mail and zombie bite their friends on Facebook. Most of the teenagers are clogging up the GPRS networks with Mxit from their mobile phones and those (mostly white kids) that have access to 3G use it to play XBOX or World of WarCraft online.

DISCLAIMER: This is my personal blog, the opinions expressed here belongs to me alone. You are free to differ from me in the comments, but please keep it civil and on point, I tolerate no monkey business

Twitter, Google, Facebook -Social Networks Join Hands to Help Make the World a Better Place | The Daily Galaxy | News from Planet Earth and Beyond

The Daily Galaxy, one of my all-time favourite websites, has a story about three big web giants, who has started an initiative where their powerful worldwide and instantaneous communications technology are going to be used to do some good. It looks like it will mostly focus on co-ordinating amongst rescue workers in the case of a humanitarian relief effort, and also as an instant news updating source about conditions and circumstances at a certain location; anywhere in the world.

This certainly is very encouraging to see, one reads in the media only of the sensationalist headline grabbing bylines; Facebook productivity drain blah blah blah; Twitter ego-boosting mundane chattering. It is unfortunate that those who lend themselves to insincere sensation does not stop and realize that there is more to life than running up hits and clicks on your website.

The majority of users of these services also will realize at some point that it can be used as more than just a toy to poke and zombie bite your buddies or letting everyone know what you just threw at the lecturer. It can be used to let everyone in a certain region know what is happening where and where to go to find help and resources. Relief workers also can stay in instant communication with each other and mission control and so be more effective and timely in cases of natural and other diasters.

One of the applications that this project will focus around is the ability that Twitter has to work between the internet and mobile phones.

Using a location detection feature, a message sent from a phone from the middle of Africa, will tie in with a layer on Google Earth, pinpointing the senders location, with the text message requesting help. Aid workers from UNICEFF or the InSTEDD’s headquarters in Palo Alto, California, could then read the message, and provide assistance.

“We can send an SMS message onto Google Earth in an emergency center, and it sees a dot with a color-coded response, with my name and date. Right underneath that, there’s a button that says reply, and (aid workers can send a note that says) we have the resources you need 2 miles north…Suddenly there’s a two-way conversation using nothing but a cell phone with one bar,” said Rasmussen, adding: “We’ve done this.

Lastly, I want to touch on the intention of users of tools. It is really a fundamental principle of the intention of any user of a tool, how that tool will be utilized and how such utilitarian use are viewed by others affected by your use of said tool.

In real life, if you use a screwdriver to fix an appliance, you’re called a technician or whatnot. Use that same screwdriver to stab someone seventeen times and society labels you a psychopathic killer and locks you up for life so you cannot be a danger and threat to people who don’t care for your issues…

In the same vein, I would like to challenge all the Facebook haters out there to actually start using the service optimally, for more serious business networking and information gathering. Use Twitter to follow the mindstreams of the pioneers in the tech business and watch and learn from them. Humble down and don’t run after the first nutcase conspiracy theory or sensationalist garbage in the media.

Use the grey matter you have been provided with and use the tools you criticize before using those same services for linkbait and SEO juice to run up the hits. That is EVIL!

I found this awesome site called Nodalities, and what it does is compile a list of the best links to articles and posts about the Semantic Web for any given week.

Intelligent software agents and intelligent data structures? Bring ‘em on!

After many weeks of Christmas and New Years and clients’ deadlines and WordPress installations being compromised, I now am fired up to blog with more passion and focus. After struggling with SQL database & blog directory backups, .htaccess files and server permissions and locking myself out of the blog and nearly messing it up completely, the tech guys at support really came through on a Friday afternoon and now it is all on track again! w00t! w00t!

So here’s to 2008, may it be a fabulous year for bloggers, publishers, journalists and all creative technology-loving geeks out there!

Babylon 5 was one of my all-time favourite sci-fi series on TV, here is a quote for inspiration:

“What does the candle represent?”
“Life.”
“Whose life?”
“All life, every life. We’re all born as molecules in the hearts of a billion stars, molecules that do not understand politics, policies and differences. In a billion years we, foolish molecules forget who we are and where we came from. Desperate acts of ego. We give ourselves names, fight over lines on maps. And pretend our light is better than everyone else’s. The flame reminds us of the piece of those stars that live inside us. A spark that tells us: you should know better. The flame also reminds us that life is precious, as each flame is unique. When it goes out, it’s gone forever. And there will never be another quite like it. So many candles will go out tonight. I wonder some days if we
can see anything at all.”

– Sheridan and Delenn in Babylon 5: “And All My Dreams, Torn Asunder”

WordPress Bookmarklet Hack is a nifty little WordPress ‘hack’ that involves you going to the Write tab in your WordPress admin panel and dragging the little ‘Press It’ link in the bottom-left corner to your browser bookmarks or quick links toolbar. You must do this from your own blog admin screen – the name of your blog appears in the bookmark toolbar with the Press It label.

Now, whenever you get to any page or article on the web that you want to blog about, this little Javascript code snippet opens up your WordPress Edit window with the link and title of the article already filled in for you in WordPress. All you need to do is add your own little bit of wisdom or insight about whatever it is you blogged about, add any links to pics or whatever, and Voila! You have just created a blog post without the hassle of having to go and log in and navigate down the blog dir structure to get to the Post page.

“Universe puts us in places where we can learn. They are never easy places, but they are right. Wherever we are, it’s the right place .. and the right time. Pain that sometimes comes is part of the process of constantly being born.”

– Delenn to Sheridan in Babylon 5: “A Distant Star”

Update: Just a week ago I did a View Source of my blog webpage and discovered some editURI entries that redirected to a domain i did not know and when I tried to look it up with domaintools.com, my browser bombed out… So far from wanting to appear to be wearing a tinfoil-hat, I embarked on a quest to ‘harden’ my blog and searched around for Wordpress security related sites. The most relevant and in-depth as well as valuable articles, advice, links and plugins are found over at blogsecurity.net

The result of all this lockdown madness was that I went a bit overboard and couldn’t even log in to my blog because of editing .htaccess on the server. DO NOT mess with that unless you know what you’re doing, you can seriously disrupt the flow of your blogging posts with this kind of tweaking and fiddling. As if that was not enough, afterwards posts I edited did not save and the result was a post title of Blog Security!!! for nearly a week with no content being able to be saved. It took over a week of hard graft down in the trenches and we’re happy to report everything is up and running again.

There comes a time in every blogger’s life, actually just right after installation and setup, when issues of security need to be considered. Not just securing your Wordpress installation against spam attacks, but also checking code for editURI entries in page source for example. Then there comes the issue of keeping those with malicious intent at bay and here one sometimes get to deal with some tough cookies, indeed.

A very valuable resource in every Wordpress blogger’s arsenal is blogsecurity.net. They have excellent articles and posts and guest contributions by people at the forefront of blogging security on the Wordpress platform specifically. There is even an interview with Matt Mullenweg, the godfather of all things Wordpress-ey.
The blogger’s quest for security should start with installing the wp-scanner and loginlockdown as well as WPIDS (WordPress Intruder Detection System) plugins.
It’s as easy as right-clicking on the download link at blogsecurity.net and clicking on Save target as… or any variation on that and unzipping the plugin and uploading that folder into the wp-content/plugins directory.
From the WordPress dashboard go to plugins and activate them and click on options to further configure them if you so desire and it is A for away.
You are now secure against most of the most harmful things that can befall a WordPress blog; just bear in mind that we are in a fluid dynamic system with platform upgrades, plugin upgrades and the ingenuity of the bad guys out there constantly evovolving.

So it also just make good horse kind of sense to check your blog every day and view the source and check the plugins and your wordpress installation for updates etc etc

Well, it had to happen sooner or later, but we are proud to announce our very own YouTube channel, specifically for Hogsback Media Networks related content.

In trying to build up features and content for this site, one of the obvious media modalities to consider is videos of things and subjects relevant to New Media 2.0, which is Hogsback Media Networks’ primary business focus. After considering all the options and doing the cost-benefit analysis thing, it was decided to rather go the YouTube route, than hosting videos on our own server infrastructure, which would cripple our servers and chow through the bandwidth, if and when a certain item or items or posts becomes popular.

So, the solution: Registering for a YouTube account, they are owned by Google, so they have the world’s biggest and best and fastest distributed data center architecture serving up streaming videos. And it is all free! Gravy!!!!

If you have a gmail account already or using any of Google’s other services (docs and spreadsheets, calendar, maps, reader, scholar, books, etc.) you can just log in with that and start creating your YouTube custom profile, channel, favourites, tags, etc.

Do a search for videos you’re interested in, say Web 2.0 or wordpress or blogging, and you are presented with an overwhelming selection to choose from. Set up a playlist and channels: playlists are really categories and you can set up how many you need for each subheading of videos you’re interested in, e.g web 2.0, startups, technology, venture capital, photoshop, linux, blogging, wordpress, etc. Click through to go to the video itself and you are presented with a menu to Share, Add to Favourites or add to Channel or Playlist.

In such a way I built up a selection of Web 2.0 and tech startup related videos in one place, created a channel for all of it and then used the Google code generated for this purpose to host on one’s own website or blog. The interface was a bit unsuited for the main blog to integrate with, so i created a subdomain on hogsback.net, appropriately named youtube.hogsback.net. Head over there now and see what I have loaded into the channel so far; videos range from Mike Arrington of TechCrunch interviewing many of the most well-known Silicon Valley startup founders on their understanding of the term Web 2.0 to a board room session where angel investors speak of what they need to see regarding your financial projections when trying to raise startup capital.

All that and more and new videos will be added after I have chosen more that is relevant to Hogsback Media Networks and it’s clients. This is of course also part of the portfolio of value added services we can incorporate into a client’s marketing strategy. Whether you choose videos on YouTube uploaded by others and sharing and commenting on them, or whether you have your own created videos illustrating your message or brand or poduct, this is a very valuable enhancement to any brand or product and it’s marketing and PR strategies in todays New Media world.

So please head over to youtube.hogsback.net and feast your eyes

NB. Fast broadband/ADSL  connection preferable. Click on Menu and each video with a short description underneath appear in the right sidebar, use the right arrow to scroll through the selection and read the captions, then click on which ever video you want to see, and that’s it.

The whole issue of getting all the different social networking/bookmarking sites’ profiles into one page has now become a sort of personal mission for me, both because it makes it easier to manage and also because of the potential it has of becoming a personal publishing platform.

Like your own personal media network, where you decide what content from which sources you want to share and how and when and where and why such sharing should be taking place at all.

I have been trying to do this for a while now with Facebook, StumbleUpon, del.icio.us, digg and basically just testing out all the different capabilities and functions and special features of each service. I will post more detailed uses of each site after a bit more testing and using and research.

Then of course comes the part where all of this has to be linked and connected up together and I find that Facebook works best for that purpose. There are of course whole tech startups devoted to exactly this, but I find the idea of yet another social networking service to aggregate all the other social networking services on one page a bit silly. I have received my Beta Registration acknowledgment for Twine though, and if all the reviews and write-ups about it so far are true, it should be exactly the kind of thing that is needed to make sense of all the disparate and scattered SNP’s (social networking profiles) into one profile to bind them, one profile to rule them all and in an intelligent manner binding them into One profile to rule them all. (apologies to JRR Tolkien)

For all of this of course you need a good web browser and here, without any hesitation or dispute, i will recommend Firefox, and the stumbleupon, del.icio.us and facebook add-ons (toolbars). Unfortunately Firefox has become a bit bloated of late and freezes regularly and uses too much processing power, so I switched to Seamonkey, which is more lightweight and very fast.

It is easy to, from within Google Reader, click on a link of a news article you like or find interesting, photoblog it with stumbleUpon, bookmark it with del.icio.us, and all of it is updated and cross-updated on your Facebook, StumbleUpon, del.icio.us and digg blogs all at the same time or however you have configured or set it up. Our company of course specializes in exactly this as a service to our clients.

Gmail is every web worker’s number one ally, then there is Google Docs and Spreadsheets, Google Reader, Calendar and Maps etc to collaborate on projects with those that share your interests or guest posters/contributors etc. And if you log into secure encrypted SSL Google mail (https://mail.google.com), your Docs and Calendar and Maps are also automatically through encrypted SSL tunnel. And it is all free!!!

With Google Reader you keep track of the most important feeds from around the ‘blogosphere’, specifically those in your own field or sphere of interests and tastes.

What you highlight or bookmark or share depends entirely on your ability to pick newsworthy or interesting items that other people would be interested in seeing or if you have a certain story or project or slant, this can form the basis for the theme of ‘your own personal publishing empire’. With regular, quality content you build up regular and loyal visitors and with more and more regular visitors comes the ability to charge premium rates for ads (custom designed animated ad banners of advertising partners).

For more info on any of these strategies for your company or brand, feel free to mail mario [at] hogsback [dot] net