Archive for the ‘networking’ Category

Why Social Media Will Fail in South Africa

Friday, July 18th, 2008

I stumbled on a very interesting post which is an elaboration on Tuesday's theme, entitled The Internet's Hierarchy Of Needs. The author also superimposes Maslow's Hierarchy of Basic Needs on the internet. As we can see, at the very base of the pyramid is 1. Existence needs: The most basic ...

A 50 Ways Mashup between Chris Brogan and Jeremiah Owyang

Tuesday, July 15th, 2008

Two of the web's foremost commentators and thought leaders in the social media space, Chris Brogan and Jeremiah Owyang, has teamed up to bring us an awesome list of 50 checkpoint items to accomplish when augmenting our online marketing strategies. Chris has his original post up here. At the suggestion ...

Maslow’s hierarchy of needs and Social Media Strategy in South Africa

Tuesday, July 15th, 2008

I came across a very insightful post over at Experience: The Blog where the author uses Maslow's hierarchy of needs to tease out some of the reasons for online behaviour, in this case why people join online communities. It is a very good analysis of the motivations behind people's behaviour ...