I came across a very insightful post over at Experience: The Blog where the author uses Maslow’s hierarchy of needs to tease out some of the reasons for online behaviour, in this case why people join online communities. It is a very good analysis of the motivations behind people’s behaviour and set me thinking about the online social media scene in South Africa and why companies who engage in online social media campaigns may be jumping the gun a bit.

South Africa is still in a very fragile state of uneasy equilibrium socio-politically, nearly fifteen years after the end of apartheid the overall majority of the black population is not very much better off than before the end of apartheid in 1994. Economically, the majority of the country’s wealth still are controlled by a small minority of predominantly white people, the reasons and dynamics for such a state of affairs which falls outside the scope of our present conversation. The result is that when it comes to information technology and the ecosystem around ICT tools, we still have a very unequal distribution of access to these modalities. In other words, the average black student or child still does not have access to computing resources and their parents still are not in a position to afford a computer; most of the time they are still struggling to just provide in the basic needs like proper housing and enough food on the table in the face of a struggling economy and rising fuel and food prices.

When one speaks of social media, you are thus speaking, in a South African context, of a small minority of predominantly white geeks and geekettes with an odd sprinkling of Coloured, Black and Indians thrown in who are leading the conversation and an incestuous in-clique parrotting and echoing each other’s blogs and blog posts. Recently a furore broke out when one freelance journalist made a list of the prominent figures in the South African blogosphere and almost all of them turned out to be white. One coloured blogger quickly reacted with a counter-list of non-white South African “Web 2.0″ personalities and his post was severely criticized by many on the “white list” as being divisive and hurting those he mentioned on the list. How exactly it would hurt them I could not imagine, I suppose all the white boys would fort up and keep the business and the action within the in-clique and ignore completely anything that any of these “troublesome” coloureds have to say…?

The point is, social media and social media marketing and social media strategy is an almost pointless pursuit for businesses in South Africa when the same small group of people who are also the same group who got the contracts to develop these sites, now have to go around and stir up their small, limited circle of friends to go and see what Company A or B has put up and comment there or add a digg, or del.icio.us bookmark or in South Africa’s case Muti or Laaik.it or Amatomu or Afrigator. Once anyone has put anything up and he goes: “hey guys go look at my post” a small number of his/her buddies will rush over and throw two cents worth of “nice post, keep at it” into the comments collection-box and be on their merry way to look at the next shiny little pebble on the internet highway.

When it comes to companies releasing press releases about new products/programs or initiatives they are launching, we are stuck in the old top-down hierarchical mentality of wanting to control the message and releasing stiff, formal templated media releases that does not contain anything with a potential of going viral or being worthy of being shared with your friends on Facebook. The Vodacom animated meerkat is a much despised brand property on Facebook where there is actually a group called “I fucking hate the animated meerkat from Vodacom” with 15,642 (South African) members.

Some of the bigger media companies have in-house “social media experts”, mostly web development geeks who saw potential in this new frontier opening up and all sorts of “consultants” offering “New Media and Social Media Strategy” services for exorbitant fees. Most of these consultants are based in closed in-clique centres like Johannesburg and Cape Town where most of the action is happening and the market is so small that there is usually stiff competition from the same group of individuals for the available social media gigs. This then inevitably leads to some behind-the-scenes intrigue and gossip mongering and trying to keep it “within the family”.

This means that in a South African context where an incompetent and corrupt government alliance are failing all it’s people, every community is closing in on itself and protecting it’s own and being very protective of the available small pieces of pie going around. The hierarchy of needs that Maslow talks about thus comes into play with people who have access to technology and the education enabling them to wield that technology adequately and competently, keeping it to themselves in order to remain ahead of the pack in the African bush. You then find a situation like you have at present in the online Web 2.0 South African zoo, those who have been benefitting from apartheid through privileged education and upbringing and access to good education and resources banding together only with those from similar privileged backgrounds.

Everyone else is not “worthy” and it is not their problem or their concern why “these people” aren’t educated or sophisticated enough, it’s been fifteen years of Affirmitive Action and BEE after all! We thus see a very vicious racism rearing it’s head where the Australian passports and emigration visas are being dusted off and old Afrikaner Boer generals are nostalgically praised in popular culture to signal a return to the “good old days” if only in spirit and not in the everyday reality.

My point in waffling on like this? People form communities around common and shared interests. Many of the small minority of active participants in the South African blogosphere or Web 2.0 scene share only one thing: being white and their parents having benefitted from the previous apartheid regime. They are thus the custodians of the old wealth and the old ways and are doing everything to protect their position of privilege from being usurped by pretentious nouveau-riche blacks who wants to overrun and nationalize everything in sight. Recent political developments like the ANC youth league president threatening with killing for the very unsuitable presidential candidate does not exactly help in easing their fears.

So social media strategy and social media marketing online in South Africa is only existent for a small minority of privileged white geeks and their equally small potential white and privileged audience who might be enticed into visiting a site and leaving a comment or sharing it on a social bookmarking site. The rest of the population do not have computers, many access these sites from work or school or university and then only to check the odd e-mail and zombie bite their friends on Facebook. Most of the teenagers are clogging up the GPRS networks with Mxit from their mobile phones and those (mostly white kids) that have access to 3G use it to play XBOX or World of WarCraft online.

DISCLAIMER: This is my personal blog, the opinions expressed here belongs to me alone. You are free to differ from me in the comments, but please keep it civil and on point, I tolerate no monkey business

After a long break from blogging because of project and client commitments (I was Twittering and Facebooking and Friendfeeding and posting to del.icio.us all the time; does that count…?), I have now decided to get a name domain and do a bit of the personal branding type stuff that everyone is talking about

The first step of course was to register my own name as a top level domain (TLD). This starts your journey on the way to projecting a serious, professional image to prospective clients and business partners or just friends on the internet who now can see you’re not just goofing around on the internet the whole time, but that it can actually be used for more serious business and professional networking purposes

So this is the start of my attempt to bring all my different blogs and profiles together under one roof and namespace. The obvious benefit is that it will go a long way towards focusing my attention on only the one major repository of stuff that is scattered all over the web at the moment.

All the different blogs hosted elsewhere and all the different profiles on the different social networks are becoming a bit unwieldy and the trend is nowadays towards aggregated lifestreaming and building your personal brand online.

Doing that will be much easier if there is one place to rule them all, one place to consolidate them, one place to aggregate them all and in lifestreamlining bind them. (Apologies to JRR Tolkien). Hey, did I just make up a new word: lifestreamlining…? Hmmm… So, what exactly is it that I do online that it now deserves a dedicated namespace and aggregation effort…? Web development, mainly on the WordPress content management system platform and everything related to that: registering domain names, hosting those accounts on CentOS Linux servers, setting up and configuring the WordPress CMS, maintaining it and augmenting it with the multitude of plugins and themes available. Of course it’s never that simple, and I shall dedicate a future post to a detailed outline of what all goes into setting up and maintaining blogs for clients. Especially with the advent of Social Media and the myriad services out there, it has become a regular cottage industry. Consultant services to marketing and PR professionals who want to enter the Social Media phenomenon but who do not necessarily have access to a geeky nephew or brother who can set it up and maintain it for them.

Also with the creation of new roles of Social Media Strategists, more and more businesses and big corporations are committing budget to individual who can set up, configure and maintain social media profiles and services for them in the new media landscape where they have to necessarily go where the conversation is happening and the cool kids hang out, otherwise they will just become irrelevant and fall out of everyone’s attention sphere and lose clients and thus business and profit. So, without rambling on too much, that is what I do all the time, getting paid to goof off on the internet all day and put up Facebook and del.icio.us and Friendfeed accounts and profiles for paying clients. Geez, I’ve done it for myself and I’m having a fabulous time, if someone else also want in on the action, they can bloody well pay me for my time and trouble, can’t they…?

Some bright sparks (software engineers) who worked at Google before, came up with a brilliant new lifestream aggregating service called Friendfeed. I am testing the brand spanking new WordPress Friendfeed widget in the sidebar of my blog. What it does is integrate into one service all the disparate profiles and accounts and pull them together, and now with the WordPress widget you can plug it in to your blog sidebar. People who are interested in seeing what you’re up to need only go to one place to see where you’ve done what. For example if you’ve watched videos over at YouTube and marked it as a favourite, if you’ve posted a new blog post at another domain, uploaded Flickr photos, shared Google Reader items from your RSS collection of feeds, listened to favourite last.fm tracks, scheduled an event at upcoming.org or updated your Twitter status with a Tweet or ten, whether you dugg stories on digg or saved del.icio.us bookmarks, it will all show up in one place: your Friendfeed profile.

The main Friendfeed site and web interface also has the ability to let you like things and comment on your stream of events and those of friends whom you have subscribed to. This has led to Friendfeed becoming the destination of choice for many of the more prominent Twitter personalities when Twitter experiences one of it’s notorious hiccups, which is frequent and unexpected and many times it’s a case of guess which functional aspect is gonna be crippled this week while they (hopefully) are hard at work in the background getting things up and running smoothly.

I have found a very good tool in the form of a WordPress plugin called WordBook, what it does is to integrate with your self-hosted wordpress.org blog on your own domain and then also your Facebook profile and mini-feed. This updates all your WordPress blog posts to your Facebook profile mini-feed and those of your friends.

The plugin from the wordpress.org plugin directory is over here.

The original author’s site and the latest developments around this plugin is over here.

There is a nice write-up of what it does over here.

Of course the biggest news in the tech space is the unsolicited ‘hostile’ bid from Microsoft to take over Yahoo to the tune of $44,6 billion dollars. The Media has already blown this into one of the most visible stories in headlines and titles of news updates from all over.

I do not claim to know all there is to know about these things, so I will point you to a collection of very insightful and in-depth posts by people more knowledgeable about it.

I found a good post on the current state of mobile, internet and other infrastructure issues in Africa and the implications for entrepeneurs in the Web 2.0 space.

It comes via a newsletter from Russell Southwood over at www.balancingact-africa.com

African countries’ ICT policy– going from the blah, blah, blah cycle to getting something done

In a week in which the heart of South Africa’s ICT industry – Sandton – suffered continuous load-shedding (rolling power cuts for those of you who speak English), no-one doubts that developing a modern ICT-enabled economy in Africa is a challenge. It is easy in these circumstances to respond cynically by asking: Government? What is it good for? But a small number of African Governments have managed to make a difference through facilitating major projects but the majority are in the slow-track when it comes to getting the big things done. Russell Southwood looks at why some countries talk, whilst others do.

Changing an economy through introducing ICT is akin to trying to set up a whole row of spinning plates. Without infrastructure, you can’t get media, services and applications. Without media, services and applications, you can’t get critical mass. Without critical mass, there’s no-one to e-mail or exchange videos with, so why bother? And that’s before you get on to all the “nice things” that might happen if African governments delivered their services better.

The private sector can do many things but even in Africa it does not do very high risk investment and it does not go where tomorrow’s market is today. For example, despite all the heady promises made at the Connect Africa event in Kigali last year, the new vertically integrated mobile companies are unlikely to lay extensive high-capacity microwave or fibre infrastructure quickly. They will follow the market in metro areas and connect up major cities. They have shareholders’ money to look after and it would be unusual if they did otherwise.

But for Africa’s fast track economies where growth is running ahead of the global average, it is important that they get in place the new global ICT infrastructure to support their changing economies today. Access to fibre really is the fuel of the new global economy: the cutting of the Flag cable to North Africa and Asia illustrates this all too vividly in a negative way.

For five years and more, African Presidents and Ministers have been making speeches about how important ICT is and how they wish to use it to attract new jobs. If words were money, Africa would be rich beyond its wildest imaginings. Some of this “blah,blah,blah” has led to new initiatives but in most countries these have simply fizzled out. But recently in East Africa, Kenya and Uganda took decisions that they would build national infrastructures. Kenya decided that it would initiate its own international fibre connection.

Spurred by the World Cup in 2010, South Africa has more international fibre plans for the West Coast of the continent and has set up Infraco to intervene in the broadband connectivity supply market. To meet its growing connectivity needs, Angola is going to buy a Russian satellite. Nigeria has launched Nigcomsat and set up Galaxy Backbone to address the Government’s own connectivity needs.

None of these initiatives are above criticism and indeed some are questionable but it is interesting to see that some countries are taking steps to do something rather than simply talking about what needs to be done. However, these countries are the exception rather than the rule. They are the fast-track countries that either have oil-revenues and/or have burgeoning economies that are not solely reliant on mineral extraction. However, mineral wealth is quite widely spread across the countries of the continent and there are significant numbers who have it that are not “stepping up to the plate”. The remainder of the countries concerned have a range of relatively easy excuses: lack of money, lack of education, corruption and much else besides. But if Nigeria or Uganda can foster these kinds of changes, why is it that Gabon or Ghana do not?

Making change in the ICT space requires a particular chemical mix that involves both Government and others, along with a magic ingredient that consultants call vision, but might better be called imagination. Those that have taken initiatives have had the courage to imagine that their countries might go from being global victims to becoming attractive places to live and work. Rwanda’s President Kagame rarely sets a room alight with a speech but he has understood that if his small country Rwanda is to find a place in the global economy, it’s going to be necessary to work very hard at providing the conditions in which that might happen. He and his country may or may not be successful and they may or may not have the capacity to succeed but you cannot fault them for trying.

Getting a Government that does something requires getting a number of committed people in place. Firstly, there has to be a President who does not just make the speeches but also provides political backing and resources to get things done. Africa still has highly centralised decision-making processes and without Presidential backing, no-one takes you seriously.

Next there has to be Minister who can take that backing and motivate the sometimes indolent and leaderless civil servants in the appropriate Ministry and get into dialogue with the private sector and others about what needs to be done and how to achieve it. The Minister is nothing without a highly articulate and energetic civil servant who can: “carry the message”, respond quickly to all the interested parties and knows how to manage initiatives successfully.

All set and ready to go? No. Government by itself working “top-down” is one hand clapping in an empty room. There needs to be a vocal, critical but supportive private sector that knows how to make demands and shape projects. Alongside them has to be an equally vocal civil society that speaks up for the non-market requirements like education and health. Everyone at every level needs to understand the difference between having a successful meeting and actually getting something to happen. No more self-congratulatory speeches to other Ministers but time to concentrate on a small number of achievable initiatives and work to deliver them.

In a subjective assessment carried by Balancing Act of the sixteen West African countries on the basis of the above criteria, only two countries (Nigeria and Senegal) met these conditions outlined, although the latter does not really have an active private ICT sector because of the dominance of the incumbent Sonatel. Ghana has the scale of economy to succeed but somehow never really manages to convert all the right words into political will and thereafter into action. The majority of the others have strong individual servants and sometimes Ministers but they lack Presidential and/or private sector and civil society support.

Nearly all of these “slow-track” economies lack the imaginative response to change that says if the country gets ICT support in place, we can start building a very different place to live. They may – like Mali – have a small-scale illustrative project (a Government-sponsored call centre) but this project (or even groups of small projects) are not life-changing enough for the countries concerned. And please do not bleat to me about how these types of countries lack money as there are both private and public sources of financing for those who have the ideas and energy to attract it. Open economies with ideas about their future are at a premium in the global economy.

For private sector ICT companies, whether carriers or vendors, the obstacles in the slow track economies make selling services there a complicated business. For the individual small ISP owner, it means that he or she become not just the commercial head of their company but also unpaid policy advocate in the continuous trench war over a favourable ICT policy.

The big companies like Cisco, Google and Microsoft have understood that they are not simply selling “kit” or software but have to create the “weather” that will allow more open markets to flourish. This week Microsoft and the Centre Africain d’Etudes Supérieures en Gestion (CESAG) have entered into a memorandum of understanding (MOU), which aims to deliver high-quality ICT policy training to government employees in West and Central Africa. CESAG is an institution specialising in the delivery of government-related training and leadership capacity building across
French-speaking Africa.

Microsoft’s Regional Technology Officer Nicol Woodward is tasked with influencing Government across 10 policy areas that include: interoperability; identity, privacy; innovation; IPR; accessibility; spectrum allocation; standards, DRM and formats, and GAP. What’s GAP? It’s Microsoft’s way of looking at Government as decision-maker, influencer and customer. G stands for governance. A for Architecture in the sense of how everyone will get networked and P for procurement.

Like other large vendors, it has both to both set up the debate and try to reap the rewards that come from the dialogue. It would not be a business if it did not want to make sales but it can’t simply say “we’re right and all the other guys are wrong”. Creating a successful economy involves complex but vital debates around issues as diverse as IPR and piracy and how you foster innovation. The answers chosen by policy-makers to these many debates are all linked: get one wrong and it becomes harder to get the others right.

As Woodward told us:”We have got to the point in Nigeria where we are having in-depth discussions about IPR and DRM. It’s the same with Angola. These are blossoming economies and they want to get it right. We want to explain things from our viewpoint but whatever they install, they are well informed in making that decision.”

Obviously explaining these issues cannot be left to the Microsofts of this world alone but given the perilously low levels of understanding in many countries, the discussion has to start somewhere. The issue is then how public these debates are for if they are conducted entirely behind closed doors then they will not be subjected to the full force of all viewpoints.

The difficulty is that for some Open Source advocates that choosing it is so blindingly obvious that they forget it is debate with two sides. The more thoughtful Open Source advocates, like Microsoft, believe this is a debate that they can win on the merits of the arguments. But whichever road you choose, you have to have a growing economy to have the expertise and resources to make it a debate worth having.

So if Africa is to have more open, successful economies that can begin to ride the waves of global expansion and contraction, then it will require multinational (and regional) ICT operators to take more interest in the continent. And for its politicians to understand that words do not feed mouths.

But the best is yet to come…

A South African blogger has taken the time and effort to reproduce, for the edification of everyone who cares to read, the PATHETIC, SHAMEFUL speech made to Parliament by the South African Minister of Minerals and Energy Affairs after a disastrous two weeks where industry and the entire country came to a standstill because of power failures and the subsequent CIRCUS of incompetent, corrupt and arrogant imbeciles running the country into the ground with their IDIOCY!!!

Anyways, we remain positive, it is sooo un PC to be cynical and an afropessimist these days, but to all those who care to investigate and have to live under such obvious IDIOTS, at least be truthful and call an IDIOT an IDIOT, whether they be black or white or Indian or Coloured or Green for that matter, just tell these idiots to put people in place who know how things work, and who know how to keep those things to keep on working so we all can start getting this country out of the SHIT that it is in!

Twitter, Google, Facebook -Social Networks Join Hands to Help Make the World a Better Place | The Daily Galaxy | News from Planet Earth and Beyond

The Daily Galaxy, one of my all-time favourite websites, has a story about three big web giants, who has started an initiative where their powerful worldwide and instantaneous communications technology are going to be used to do some good. It looks like it will mostly focus on co-ordinating amongst rescue workers in the case of a humanitarian relief effort, and also as an instant news updating source about conditions and circumstances at a certain location; anywhere in the world.

This certainly is very encouraging to see, one reads in the media only of the sensationalist headline grabbing bylines; Facebook productivity drain blah blah blah; Twitter ego-boosting mundane chattering. It is unfortunate that those who lend themselves to insincere sensation does not stop and realize that there is more to life than running up hits and clicks on your website.

The majority of users of these services also will realize at some point that it can be used as more than just a toy to poke and zombie bite your buddies or letting everyone know what you just threw at the lecturer. It can be used to let everyone in a certain region know what is happening where and where to go to find help and resources. Relief workers also can stay in instant communication with each other and mission control and so be more effective and timely in cases of natural and other diasters.

One of the applications that this project will focus around is the ability that Twitter has to work between the internet and mobile phones.

Using a location detection feature, a message sent from a phone from the middle of Africa, will tie in with a layer on Google Earth, pinpointing the senders location, with the text message requesting help. Aid workers from UNICEFF or the InSTEDD’s headquarters in Palo Alto, California, could then read the message, and provide assistance.

“We can send an SMS message onto Google Earth in an emergency center, and it sees a dot with a color-coded response, with my name and date. Right underneath that, there’s a button that says reply, and (aid workers can send a note that says) we have the resources you need 2 miles north…Suddenly there’s a two-way conversation using nothing but a cell phone with one bar,” said Rasmussen, adding: “We’ve done this.

Lastly, I want to touch on the intention of users of tools. It is really a fundamental principle of the intention of any user of a tool, how that tool will be utilized and how such utilitarian use are viewed by others affected by your use of said tool.

In real life, if you use a screwdriver to fix an appliance, you’re called a technician or whatnot. Use that same screwdriver to stab someone seventeen times and society labels you a psychopathic killer and locks you up for life so you cannot be a danger and threat to people who don’t care for your issues…

In the same vein, I would like to challenge all the Facebook haters out there to actually start using the service optimally, for more serious business networking and information gathering. Use Twitter to follow the mindstreams of the pioneers in the tech business and watch and learn from them. Humble down and don’t run after the first nutcase conspiracy theory or sensationalist garbage in the media.

Use the grey matter you have been provided with and use the tools you criticize before using those same services for linkbait and SEO juice to run up the hits. That is EVIL!

The whole issue of getting all the different social networking/bookmarking sites’ profiles into one page has now become a sort of personal mission for me, both because it makes it easier to manage and also because of the potential it has of becoming a personal publishing platform.

Like your own personal media network, where you decide what content from which sources you want to share and how and when and where and why such sharing should be taking place at all.

I have been trying to do this for a while now with Facebook, StumbleUpon, del.icio.us, digg and basically just testing out all the different capabilities and functions and special features of each service. I will post more detailed uses of each site after a bit more testing and using and research.

Then of course comes the part where all of this has to be linked and connected up together and I find that Facebook works best for that purpose. There are of course whole tech startups devoted to exactly this, but I find the idea of yet another social networking service to aggregate all the other social networking services on one page a bit silly. I have received my Beta Registration acknowledgment for Twine though, and if all the reviews and write-ups about it so far are true, it should be exactly the kind of thing that is needed to make sense of all the disparate and scattered SNP’s (social networking profiles) into one profile to bind them, one profile to rule them all and in an intelligent manner binding them into One profile to rule them all. (apologies to JRR Tolkien)

For all of this of course you need a good web browser and here, without any hesitation or dispute, i will recommend Firefox, and the stumbleupon, del.icio.us and facebook add-ons (toolbars). Unfortunately Firefox has become a bit bloated of late and freezes regularly and uses too much processing power, so I switched to Seamonkey, which is more lightweight and very fast.

It is easy to, from within Google Reader, click on a link of a news article you like or find interesting, photoblog it with stumbleUpon, bookmark it with del.icio.us, and all of it is updated and cross-updated on your Facebook, StumbleUpon, del.icio.us and digg blogs all at the same time or however you have configured or set it up. Our company of course specializes in exactly this as a service to our clients.

Gmail is every web worker’s number one ally, then there is Google Docs and Spreadsheets, Google Reader, Calendar and Maps etc to collaborate on projects with those that share your interests or guest posters/contributors etc. And if you log into secure encrypted SSL Google mail (https://mail.google.com), your Docs and Calendar and Maps are also automatically through encrypted SSL tunnel. And it is all free!!!

With Google Reader you keep track of the most important feeds from around the ‘blogosphere’, specifically those in your own field or sphere of interests and tastes.

What you highlight or bookmark or share depends entirely on your ability to pick newsworthy or interesting items that other people would be interested in seeing or if you have a certain story or project or slant, this can form the basis for the theme of ‘your own personal publishing empire’. With regular, quality content you build up regular and loyal visitors and with more and more regular visitors comes the ability to charge premium rates for ads (custom designed animated ad banners of advertising partners).

For more info on any of these strategies for your company or brand, feel free to mail mario [at] hogsback [dot] net