Archive for the ‘business’ Category

Maslow’s hierarchy of needs and Social Media Strategy in South Africa

Tuesday, July 15th, 2008

I came across a very insightful post over at Experience: The Blog where the author uses Maslow's hierarchy of needs to tease out some of the reasons for online behaviour, in this case why people join online communities. It is a very good analysis of the motivations behind people's behaviour ...

Morphic resonance, (mistaken) IP infringement and how to build a web app in four days…!

Saturday, July 5th, 2008

TechCrunch has a story up about the ins-and-outs of building a web application in three four days with little to no money. These days with open source tools and web-two-point-owe type open APIs and frameworks, it is easy for a dedicated team of developers, designers and PR/marketing people to bring ...

Consolidation of scattered web identities – Friendfeed

Thursday, June 5th, 2008

After a long break from blogging because of project and client commitments (I was Twittering and Facebooking and Friendfeeding and posting to del.icio.us all the time; does that count...?), I have now decided to get a name domain and do a bit of the personal branding type stuff that everyone ...